{"product_id":"aut-now","title":"AUT NOW: 100 x Austrian design for the 21st century","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003ePublished by:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLilli Hollein, Sebastian Hackenschmidt, Marlies Wirth, Georg Schnitzer, Peter Umgeher.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNew social challenges and innovative forms of work influence the design of objects just as much as new production techniques, marketing opportunities, and distribution channels. The catalog presents 100 selected objects – furniture, household appliances, tools, lighting, consumer electronics and accessories as well as designs for personal care, health, and mobility – and shows the diversity and innovative power of Austrian product design from 2000 to 2025. These objects are role models for the quality of design in terms of functionality, technological innovation, resource conservation, and ergonomics. They also demonstrate wit, charisma, and emotional appeal. Even in familiar objects, there are surprising and exciting things to discover.\u003c\/p\u003e\n\u003cp\u003e100 objects, 100 designers – 25 years, 25 categories:\u003c\/p\u003e\n\u003cp\u003eAlpine · Design parlant · Do-Easy · Empowerment · Semi-finished product · Craftsmanship · Compact · Concept · Lo-Tek · Luxury · Material as possibility · Man–machine · Possible tools · Participatory · Reduction · Re-typification · Subtle · Super Normal · Tuning · Invisible · Update · Connections · Viennese post-production · Zeitgeist · Circular\u003c\/p\u003e\n\u003cp\u003e\u003ca\u003ePublished on the occasion of a major\u003c\/a\u003e \u003ca href=\"https:\/\/www.mak.at\/en\/autnow\" title=\"exhibition on Austrian design of the 21st century\" target=\"_blank\"\u003eexhibition on Austrian design of the 21st century\u003c\/a\u003e \u003ca\u003eat the\u003c\/a\u003e MAK Vienna, 18.9.2024–18.5.2024\u003c\/p\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container MuiGrid-spacing-xs-1\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-item MuiGrid-grid-sm-auto\"\u003ePages: 192\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container MuiGrid-spacing-xs-1\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-item MuiGrid-grid-sm-auto\"\u003eLanguages: German, English\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container MuiGrid-spacing-xs-1\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-item MuiGrid-grid-sm-true\"\u003e17 × 24 cm, brochure\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-container MuiGrid-spacing-xs-1\"\u003e\n\u003cdiv class=\"MuiGrid-root MuiGrid-item MuiGrid-grid-sm-true\"\u003e155 color illustrations\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MAK Design Shop","offers":[{"title":"Default Title","offer_id":49241784254800,"sku":"mak_publ_autnow","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/1720\/4271\/files\/cover_1d6d2f5c-9591-45e7-8388-6fd032e96983.jpg?v=1726217353","url":"https:\/\/makdesignshopo.shop\/en\/products\/aut-now","provider":"MAK Design Shop","version":"1.0","type":"link"}